For Houston tradespeople
Run the numbers
on your own shop.
The rest of this site works out what a job should cost the homeowner. This part is for the person sending the invoice — what you're paying to get the phone to ring, and whether it's worth it.
Run your own numbers
What are those leads actually costing you?
Every figure comes off your own invoices. Nothing is sent anywhere — the math runs in your browser and no numbers leave it.
The dashboard number. This is the floor, not the cost.
Answering service, pro subscription, a dispatcher's salary share. Money that leaves whether a lead books or not.
Calling back, texting, chasing. Set this to 0 if you already counted that person's whole salary above — otherwise you are paying for the same hour twice.
Wage plus tax and overhead. Your own time counts — use what an hour of it is worth.
What you discount to win a bidding war, versus what you would charge someone who called you directly.
What those leads really cost you
$6,440/mo
The invoice said $4,800. The real number is 34% higher.
Real cost per booked job
$268
What the invoice implies
$200
Your close rate on these leads
20%
This is the floor, not the ceiling. It counts only the time spent on leads that never booked — not the hours that go into the ones that do, or the admin around them. Count an hour once: if you already put a dispatcher's salary in the fixed field, leave the minutes at zero.
Nothing you type here is sent anywhere — the math runs in your browser and no numbers leave it. These are your books, not ours.
Written for the trade
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Call HTX vs Angi for Houston Plumbers: An Honest Comparison
A founder-written breakdown of Call HTX vs Angi for Houston plumbers. The math, the trade-offs, the honest cases where Angi is still the better fit — and where Call HTX is wrong for you.
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Looking for what a job should cost as a homeowner? That's over here.